Department store JCPenney was founded in Wyoming on April 14, 1902 by James Cash Penney. Originally called The Golden Rule, the store sought to “treat others as we would like to be treated.”
As its 120th anniversary approaches—a milestone Amazon won’t hit until the year 2114—the retailer is introducing a new spokescharacter named Penny James, played by SNL star Melissa Villaseñor.
James
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