Fly by Jing Reveals the Complexity of Sichuan Cuisine
How a Chinese expat put Chengdu in a jar and sent it to America.
Plant-Based Battle: Beyond Meat’s CEO Pleads for Unity in Beleaguered Sector
"Hardcore vegans" are among those trying to sour consumers on meat alternatives, per Beyond Meat CEO Ethan Brown.
The Ordinary Shirks Beauty Marketing Conventions in Minimalist Ads
Billboards by Uncommon Creative Studio focus on the science behind the products.
Coca-Cola Puts People and Pets Over Product in an Ode to Spills
Coca-Cola ads typically focus on the joy of drinking a cold soft drink, but the brand’s latest campaign tosses the beverage aside in favor of other happy moments.
Glamorous Rest: Unisom and Christian Siriano Host Slumber-Themed Met Gala Parade
The Martin Agency helps the brand put the 'beauty' in sleep on fashion's biggest night.
Tango Returns to Humorous Roots With an Awkward Prison Dance Scene
Tango seeks to woo Gen Z with a 'dangerously potent' brand platform.
Lynx Ads Find Dark Humor in a Robbery and a Funeral
Unilever's Lynx finds dark humor in two ads depicting a robbery and a funeral.
Gale and MilkPEP Dive Into Branded Entertainment by Unleashing Vanessa Bayer on a Farm
The humorous effort goes behind the scenes of modern dairy farming.
3 Ways Skittles Is Refreshing Its Logo and Packaging
Mars brand Skittles is tweaking its identity without losing familiarity.
Adam Scott Adds ‘Facial Hair Enthusiast’ to His CV in Philips Norelco Campaign
Scott said he’s been a Philips Norelco brand loyalist for years, after learning about the OneBlade from makeup artists on his various jobs.
Love Wellness Is Getting to the Root of Women’s Health
Bosworth founded the company to offer effective doctor-developed products.
Brave Commerce: Centering the Consumer in the CPG Industry
Luke Kigel of Kimberly-Clark on the evolving landscape of CPG marketing and shopper behavior.
BTS With Studs: The Gen Z-Friendly Challenger Taking on Claire’s
Co-founders Anna Harman and Lisa Bubbers are building more than just an ear-piercing empire.
How Brands and Cannabis Companies Are Maximizing Their Joint Efforts for 420 Marketing
Promotions around 420 are table stakes in the cannabis space, but they are increasingly reaching into Main Street USA.
Hershey’s AI-Powered Ad Campaign Sold More Candy and Gave It Leverage With Retailers
The candymaker shared at Possible Miami how it's using custom algorithms to create its own media strategy more optimized to sales goals, which makes the company less beholden to media [...]