Watch Every Session of Challenger Brands 2022

The summit's fourth edition featured celebrity entrepreneurs including Alicia Keys, Kevin Durant and Martha Stewart

Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

In late February, Adweek’s fourth annual Challenger Brands summit was held virtually. From Feb. 22-24, leaders of disruptive upstarts and legacy brands reinventing the way they do business discussed the marketing landscape, innovation and consumer insights. Attendees heard from executives at brands like Applebee’s, e.l.f. Beauty and Mattel, as well as celebrity executives Alicia Keys, Kevin Durant and Martha Stewart.

The three-day summit included Main Stage, Breakout and Masterclass programming. You can now watch every insightful session in the gallery below.