Ryan Reynolds

Ryan Reynolds and Hugh Jackman Turn Their Feud Into a Charity Battle at Sam's Club

Fans can support their fundraising efforts by buying Laughing Man Coffee or Aviation Gin at the retailer

Photo of Hugh Jackman and Ryan Reynolds
From today through Dec. 20, any purchases of Jackman’s Laughing Man Coffee or Reynolds’ Aviation Gin at Sam’s Club will count as a 'vote' in that star’s favor.
Headshot of David Griner
By David Griner

Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.

Hollywood stars Ryan Reynolds and Hugh Jackman have nurtured a yearslong, good-natured rivalry that has been a marketing boon for the brands they own—namely Aviation Gin and Laughing Man Coffee.

Now the faux fracas is spilling over into mainstream retail for the first time, with the two launching a charity-focused sales competition via Sam’s Club.

From

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of David Griner

David Griner

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

Recommended articles